CBC Among International Agencies Backing New Global Broadcasting Initiative | Broadcaster – Canada’s Communications Magazine

CBC Among International Agencies Backing New Global Broadcasting Initiative | Broadcaster – Canada’s Communications Magazine.

2012-04-23

Excerpt:

The Canadian Broadcasting Corporation has joined 12 other international broadcasting bodies in founding the landmark Future of Broadcast Television (FOBTV) initiative in Las Vegas.

The FOBTV initiative builds on last November’s Future of Broadcast TV Summit, in Shanghai, China, where broadcast leaders formed a framework for the evolution of digital terrestrial television.

The new Memorandum of Understanding sets out five objectives for the FOBTV initiative:

1. Develop ecosystem models for terrestrial broadcasting, taking into account business, regulatory and technical aspects;

2. Develop requirements for next generation terrestrial broadcast systems, taking into account the needs of a connected society and maximizing the efficient use of spectrum;

3. Foster collaboration between digital TV development laboratories;

4. Recommend major technologies that can be used as the basis for unified new standards;

5. Request standardization of technologies by appropriate organizations, such as DVB, ATSC, ARIB, and others.

The DVB Project, the digital TV standards body hosted by the EBU, is also a signatory of the FOBTV agreement.

The others are the Advanced Television Systems Committee (ATSC); Canadian Broadcast Corporation (CBC); Communications Research Center (CRC); Electronics & Telecommunications Research Institute (ETRI); Globo TV Network; IEEE Broadcast Technology Society; National Association of Broadcasters (NAB); National Engineering Research Center of Digital TV of China (NERC-DTV); NHK Science & Technology Research Laboratories; Public Broadcasting Service (PBS) and the Brazilian Society of Television Engineering (SET).

YouTube First to break the mold

The following show has been funded by YouTube. It is the first successful web-original, full length, broadcast quality series supported by commercials. There will be much more to come now as broadcast quality content transitions more rapidly into Internet “new media” programming.

YouTube has now presented itself as a creator of content putting it in competition with other content creators such as Yahoo! and the Wall Street Journal. However, YouTube does not have what NotTV has. Actually, they will work harmoniously together, if the powers to be will recognize it.

For now, we look forward to building our community. NotTV.