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Why buyers should never fall in love with a video management solution at a trade show, and other tips from Real Story Group.
Video industry conferences are great places to learn about video management technology, but don’t fall in love. That was the advice of Jarrod Gingras, senior analyst and managing director for Real Story Group, speaking at the recent Streaming Media West conference in Huntington Beach, California. While he offered attendees tips on the right ways to pick a video management system, he first looked at the wrong way companies go about it.
There are many different tools that media properties could use in online video campaigns, but first they need to be clear about their goals.
Using online video for brand building requires clear objectives and a strong instinct for how customers will respond. At the recent Streaming Media West conference in sunny Huntington Beach, California, heavyweights in the industry offered clear advice on creating a video strategy. First up was Marcia Zellers, head of operations for the agency Stradella Road.
“It starts with great content. Have something that people want to see,” Zellers said. “Beyond that, it’s really just looking at all the different tools that we have at our disposal, whether they be traditional or digital. When we come up with ideas for clients, it’s generally a package of things that range from things that we as a company do and can make money on—whether it be social media campaigns, mobile apps, whatever we might be able to build in the digital arena for that client—but we’re also constantly coming up with ideas that just occur to us, that we just throw at them. They’re not things we’re going to be able to do. They’re real-world activations, they’re PR stunts, they’re blogger programs, all kinds of different things.”
The app will help young viewers find popular series, while letting parents set a timer to control daily viewing time.
Netflix has offered a child-friendly interface for years, and now YouTube is following suit. On Monday, YouTube will launch YouTube Kids, and app that makes finding appropriate videos easy for young viewers while keeping them away from more adult fare. Not surprisingly, since YouTube is owned by Google, the app will launch on Android first. YouTube didn’t announce when an iOS version will be available.
YouTube Kids offers a large-button interface with greatly simplified options. Eight large images let kids tap for popular series. A row of five large icons sits above that, where kids can tap a TV set to see TV programs or a light bulb to see learning videos. A binoculars icon calls up a variety of popular videos. The search tool works with voice input, and instructs kids to try something else if they enter a term that would lead to adult content.
Parents will be able to use the app to limit how much video time their kids get. Parents can sign in with a password and set a daily timer.
According to USA Today, the app has been in the works for months, and was created with assistance from in-house engineers who are parents, as well as third-party testers and organizations like Common Sense Media.
Float Left Interactive, a leader in Roku channel development and TV application solutions, and Food Matters a world-leader in the health & wellness space, today announced the launch of FMTV, an on-demand video streaming service dedicated to getting people healthy. FMTV will offer thousands of hours of curated health and wellness content including inspirational documentaries, extended interviews with leading health experts, recipe videos, and more. FMTV is priced at $7.95 a month or $79 a year, requires no commitment, and offers a free 10 day trial at signup.
Millennials aren’t tied to their TVs or to pay TV services. To attract them, understand what they want and be flexible.
Can operators stop the rise of cord-cutting, and create a strategy to attract cord-nevers? A report from online video platform Ooyala called “All About the Cord” sheds light on who is turning away from pay TV and why, and offers tips on attracting them.