The State of Online Video Advertising 2015

Advertising agencies that specialize in online video enjoyed a pretty solid 2014. Not only were sales up, but the most talked-about advertising videos all started online. The medium gives creatives the freedom to push their ideas farther than TV ever did. So what’s ahead for 2015? More of the same, we’re pleased to say. In […]

The Evolution of Television

The CRTC has influenced our viewing choices for a long time. It now recognizes that the masses are overtaking their influence and their approach to the broadcast industry must change if it is to survive. The Chairman of the CRTC gave a long speech on March 12, 2015 to The Canadian Club. Here are some […]

Cutting the TV Cord? Call the Anti-Cable Guy

Businesses spring up to help viewers over the technical hurdles of TV alternatives The cable guy has a new competitor: the anti-cable guy. He helps you cut the cord on traditional television services and hooks you up with alternatives. Most Canadians still watch cable or satellite TV. However, cord-cutting is catching on as more people […]

YouTube Brass Pitch Google Preferred at Brandcast

Advertisers can zero in on the good stuff with Google Preferred, buying ads on the top five percent of YouTube’s inventory. Plus, that buy now comes with a guarantee. While other video destinations pitch their best upcoming original content in the hopes of getting advertisers to sign on, YouTube doesn’t have original content to pitch. […]

New business advice from a venture capitalist

“My preference is always for a new business to start with a clear, sustainable competitive benefit to consumers, differentiate sharply, grow organically from the ground up, take money if needed to grow—not survive, and build a real business, that makes more money than it spends.” – Venture capitalist Mahesh Murthy

The State of Mobile Video 2015

Sharper screens, multicast, and phablets set the stage for the year ahead. As consumers watch more on mobile devices, how many subscriptions will they pay for? From new delivery technology to higher-resolution screens, the world of mobile video delivery changed forever in 2014. In the process, companies such as Apple and Samsung have left us […]

1 In 10 English Canadians No Longer Watch TV

Nearly one in 10 anglophone Canadians say they no longer watch any TV shows the old-fashioned way and only stream or download content online, according to a new study. In a telephone poll with 4,002 Canadians conducted late last year on behalf of the Media Technology Monitor, nine per cent of the respondents said they […]

Big TV decline due to streaming video

U.S. television viewership declined by 12 per cent in January compared to the same month a year earlier, the eighth consecutive double-digit drop, according to new data from ratings firm Nielsen. The main reason for the drop-off is that viewers are switching to streaming video services like Netflix, Hulu and Amazon Video, say analysts Anthony […]

CRTC encourages innovative ways of presenting content for digital media

To encourage innovative ways of presenting content and the creation of compelling content for digital media, including Internet and mobile video services, the CRTC allows companies to provide exclusive content to their subscribers, as long as it is not created mainly for traditional television. On March 16, 2015 the Canadian Radio-television and Telecommunications Commission (CRTC) […]