NAB 2015 Keynote: Google Sends Greetings From ‘Valleywood’

Our entertainment now comes from “Valleywood,” which, as Rany Ng, Google’s director of product management for video advertising, explained in her NAB keynote address, is the merger of Hollywood and Silicon Valley. Valleywood means change: change in how people view content (including new options such as binge watching) and change in how advertisers reach those […]

The State of Video App Development 2015

There’s a digital land grab underway for real estate on mobile phones, set-top boxes, and game consoles.  Here are some excerpts from an interesting article ( Step One: The Audience There might be a perception you can publish once and run anywhere, but that’s not the case when it comes to user experience, analytics, monetization, […]

HBO To Netflix: Bring It On

HBO is releasing its new streaming platform called “HBO Now”. And it’s expected to create a ripple in the online landscape of (as the article describes) “media vehicles like Amazon, Hulu, Netflix, and a slew of new online streaming services.” Here’s an interesting excerpt from the article: Netflix is the peskiest of these, the only […]

Online TV: Is six minutes the new half hour?

New rules: the “mid-form” So, in this brave new world, what story length should new creators be writing to? To illustrate, let’s take one format and see how it is evolving: the sitcom. All of us brought up in the era of the 30-minute sitcom have suddenly gained new freedom. What are the new rules? […]