Branded Content and Programmatic Are the Future of Online Ads

Everything else is going to disappear. A Streaming Media East panel looks at what will succeed and what’s already lost in online video advertising. Creating work that people will pay attention to requires an entire team of people, according to the panelists in “The Future of Branded Content,” a panel held at the recent Streaming […]

Netflix Is the #3 Broadcaster in the U.S., Will Be #1 in 2016

While Netflix has been the biggest name is SVOD since its online debut, its momentum will soon make it the country’s biggest broadcaster. The subscription video-on-demand service Netflix is now the third biggest broadcaster in the U.S. That’s according to data released today by online video advertising company Alphonso. With Netflix’s current growth rate and […]