The journey of NotTV has been a long one, officially kicking off late one evening in Vancouver, British Columbia, Canada. Back in 2008 Comedian Brett Martin coined the name notTV to describe the Internet platform that Travis Cross was designing. The Website for independent artists to distribute their work on is intended to create a sustainable revenue model for artists and creators who choose to work professionally in the world of new media.
In 2015, the project shifted to Kelowna, BC where the pilot program NotNow.tv began development. NotNow.tv is a news magazine and variety show that will showcase works of art from artists and creators in the notTV community.
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