Kids will shape the future of TV

Image Courtesy Kidscreen
Image Courtesy Kidscreen

TV in the 2020s may not even look like TV as we know it. Here are four ways kids’ viewing habits and expectations are set to shape the future of TV:

  1. Participation
  2. Need for 360-degree brand development
  3. Constant freshness
  4. Embracing different types of inclusivity

Research questions to consider:

  • Where is their room in your show for viewers to participate and give feedback?
  • How will audiences want to experience your content off-screen, and how can you best plant the seeds for those experiences?
  • What are the best ways for your show to stay fresh in kids’ eyes?
  • How can your content be inclusive and diverse while staying true to your story-world? Does your audience view your content as inclusive and diverse?

 

Source
http://kidscreen.com/2017/08/11/how-todays-kids-will-shape-the-future-of-tv/

August 11, 2017

 

Facebook paid to have first-rights to series

Two companies said they were paid between $10,000 to $25,000 per episode for their shows. They’ll also receive 55 percent of the ad revenue while Facebook takes the rest.

In a move that could be seen as a direct competitive move to YouTube, paid series have to debut episodes on Facebook, according to the publishers. However, they are allowed to move episodes off-platform to their own owned-and-operated players or YouTube after a certain period of time. Though Facebook was encouraging publishers to use their player off-site, the goal is to get as many people watching Facebook shows on Facebook itself, multiple sources said.

Facebook has just made a case to increase the cost of advertising on the Internet. In a brazen move the corporate behemoth started paying content creators for a limited time license to their content. In a statement

If Facebook succeeds in getting more people to watch its original series on its platform, it could help the company solve a major issue they are facing: Having too many ads. The company has acknowledged its NewsFeed is growing overstuffed with ads. If people watch shows, they’ll be spending more time on Facebook. That would allow the company to charge more for ads because users are more engaged, without having to increase the number of ads on the platform.

The Internet moves quickly.

It’s time to position.

Disney and Facebook Make Headlines in Internet Television

Disney has decided to build its own streaming platform and pulls its content from Netflix. Meanwhile, Facebook has been quietly making deals with big broadcasters such as Major League Baseball and has started to test its YouTube contender called Watch.

Read more about the Disney story at: https://www.cnbc.com/2017/08/08/disney-will-pull-its-movies-from-netflix-and-start-its-own-streaming-services.html
Read more about the Facebook story at: https://www.cnbc.com/2017/08/09/facebook-announces-watch-youtube-competitor.html

Richard Branson, Bill Gates and Google invest in Blockchain

Image Courtesy: virgin.com
Image Courtesy: virgin.com

Excerpt from Virgin.com:

What we like is that the Blockchain team, run by co-founders Peter Smith and Nic Cary, have built a platform that will allow them to be the custodian of any digital assets should alternate use cases of blockchain technology reach critical mass.

Read the full article: https://www.virgin.com/richard-branson/investing-blockchain

Excerpt from CNBC:

The investment comes at a time of rising interest in cryptocurrencies, especially bitcoin, which recently hit a record high and has seen a massive rally since the start of the year.

Read the full CNBC News Article: https://www.cnbc.com/2017/06/22/bitcoin-wallet-startup-blockchain-raises-40-million-from-google-richard-branson.html

 

What is notTV?

What is notTV?NotTV-Logo-White_512x165

notTV is a grassroots project. It’s a contemporary, dynamic media streaming platform designed within a cooperative framework. This platform is exciting and offers a unique experience for viewers, sponsors of products and services, and content creators.

The development of notTV has been a slow and steady journey. The initial exposure will start in the form of NotNow.tv: a regularly released web series, and notRadio, a podcast with lively, entertaining and informed discussions and interviews covering topics and people from various segments of society. NotNow.tv is a tool to bring people together in our new Internet economy. It is an unprecedented beacon to guide people and encourage us to support and educate one another as we move forward into the future. NotNow.tv will generate optimism, joy and enthusiasm to help us come together at a grassroots level and build a better future.

Potential Media Merger in the U.S.

This is big news… notTV is re-inventing local television on a global scale, starting with Canada. Meanwhile, in the United States  small Cable Operators have grave concerns over a potential merger between Sinclair Broadcast Group and Tribune Media which would give Sinclair an alleged dominance over the local TV marketplace.

Image Courtesy: STEVE RUARK/AP/REX/SHUTTERSTOCK
Image Courtesy: STEVE RUARK/AP/REX/SHUTTERSTOCK

Here’s an excerpt of the article published on variety.com:

A coalition of TV and media industry entities is urging the FCC to reject Sinclair Broadcast Group’s proposed $3.9 billion acquisition of Tribune Media, arguing that the combination would give Sinclair a dangerous level of power over the local TV marketplace.

Read the story at:
http://variety.com/2017/tv/news/sinclair-tribune-merger-opponents-1202517399/