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Cathy Hubbell

Cathy is a writer and one of the founding members of notTV. Cathy also enjoys meditation and a good book.

Brands Are Swiftly Taking Automated Digital Ad Buying Operations In-House

Here are a few excerpts from an interesting article on digital advertising: Brands are taking their automated digital ad buying operations in-house, and they’re doing so swiftly In-house spend is the fastest growing category in the programmatic ecosystem, The movement of programmatic operations in-house will likely be concerning to ad agencies, the traditional stewards of […]

Netflix Surpasses 62 Million Global Streaming Subscribers in Q1

Streaming giant hits on revenue, comes in low on earnings per share estimates. Netflix released its first quarter 2015 financials on Wednesday afternoon just after the U.S. stock markets closed, reporting earnings per share of $0.38 on net income of $23.7 million and $1.57 billion in revenue. Wall Street had forecast earnings per share of $0.69 […]

NAB 2015 Keynote: Google Sends Greetings From ‘Valleywood’

Our entertainment now comes from “Valleywood,” which, as Rany Ng, Google’s director of product management for video advertising, explained in her NAB keynote address, is the merger of Hollywood and Silicon Valley. Valleywood means change: change in how people view content (including new options such as binge watching) and change in how advertisers reach those […]

The State of Video App Development 2015

There’s a digital land grab underway for real estate on mobile phones, set-top boxes, and game consoles.  Here are some excerpts from an interesting article (StreamingMedia.com) Step One: The Audience There might be a perception you can publish once and run anywhere, but that’s not the case when it comes to user experience, analytics, monetization, […]

HBO To Netflix: Bring It On

HBO is releasing its new streaming platform called “HBO Now”. And it’s expected to create a ripple in the online landscape of (as the article describes) “media vehicles like Amazon, Hulu, Netflix, and a slew of new online streaming services.” Here’s an interesting excerpt from the article: Netflix is the peskiest of these, the only […]

Apple Asks TV Programmers to Supply Their Own Streams for Apple’s TV Service

April 1, 2015 Apple wants the TV guys to provide their shows for its proposed streaming video service. But that’s not the only thing Apple wants from the TV guys: It wants them to provide the streams, too. Apple is asking TV networks to handle the responsibility and cost of the streaming infrastructure associated with […]

The State of Online Video Advertising 2015

Advertising agencies that specialize in online video enjoyed a pretty solid 2014. Not only were sales up, but the most talked-about advertising videos all started online. The medium gives creatives the freedom to push their ideas farther than TV ever did. So what’s ahead for 2015? More of the same, we’re pleased to say. In […]

The Evolution of Television

The CRTC has influenced our viewing choices for a long time. It now recognizes that the masses are overtaking their influence and their approach to the broadcast industry must change if it is to survive. The Chairman of the CRTC gave a long speech on March 12, 2015 to The Canadian Club. Here are some […]

Cutting the TV Cord? Call the Anti-Cable Guy

Businesses spring up to help viewers over the technical hurdles of TV alternatives The cable guy has a new competitor: the anti-cable guy. He helps you cut the cord on traditional television services and hooks you up with alternatives. Most Canadians still watch cable or satellite TV. However, cord-cutting is catching on as more people […]

YouTube Brass Pitch Google Preferred at Brandcast

Advertisers can zero in on the good stuff with Google Preferred, buying ads on the top five percent of YouTube’s inventory. Plus, that buy now comes with a guarantee. While other video destinations pitch their best upcoming original content in the hopes of getting advertisers to sign on, YouTube doesn’t have original content to pitch. […]

CRTC encourages innovative ways of presenting content for digital media

To encourage innovative ways of presenting content and the creation of compelling content for digital media, including Internet and mobile video services, the CRTC allows companies to provide exclusive content to their subscribers, as long as it is not created mainly for traditional television. On March 16, 2015 the Canadian Radio-television and Telecommunications Commission (CRTC) […]

Johnny Discovers NotTV

by Cathy Hubbell Johnny sits sipping a frothy latte at his usual corner table in Julia’s Coffee House. The aroma of fresh coffee is invigorating. He wonders why the place isn’t bustling with customers on this lazy Saturday morning. The ambience is unique, cozy and it is the perfect place to hold production meetings. “Hey, […]

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