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Easily Create Beautiful Marketing Videos

A new online video creation service is available. This changes the video creation market. While it makes it easier for small businesses to create their own marketing videos, it challenges trained video professionals and storytellers to create more value in their service.

If you want to check out the new service called Promo go to: https://slide.ly/promo
The service includes footage, music and easy to use editor,just add your message and a logo!


What are videographers, video editors and storytellers for?

To help you create custom educational, entertaining and informative videos to truly engage, empower and create value for your audience!

We live in an age where cheap quality videos are available, but they are simple. Remember to get to the point. Make your marketing video 6 seconds, any longer and you’ve lost the audience.

Do you want to engage the audience with a story, teach them a new skill or provide some valuable information?

Contact notTV
to hire a LOCAL storytelling team
and watch your community thrive.

Cloudflare offers streaming video solution

Excerpt from: Cloudflare

Cloudflare turns seven years old today. We launched on September 27, 2010.

It was only a few days after our launch that we got our first request to support video streaming. Yet, until today, we’d avoided it.

Why? Simply put: the video streaming market is screwed up. While there’s a lot of money spent on video, there are only really about 1,000 customers that do any meaningful level of streaming.

This is in large part because it’s technically far too complicated. If you want to move beyond just uploading your videos to a consumer service like YouTube, then you have to use at least three different services. You need someone to encode your video into a streamable format, you need someone else to act as the content delivery network delivering the bytes, and you need someone else still to provide the player code that runs on the client device. Further, since video encoding standards keep evolving and vary across generations of devices, it becomes challenging to ensure a consistently high quality experience for all visitors.

And if that sounds like a technical mess, the business side is even worse. Encoding companies charge based on CPU usage, which is driven by the length and quality of the video and the number of streaming formats it’s converted into. Traditional CDNs then charge different rates for each region of the world based on the number of bytes delivered. Finally, player vendors charge at tiered levels based on the number of views.

Read more at: https://blog.cloudflare.com/introducing-cloudflare-stream/

Recommended Webcam & Microphone for Simple Live Streaming – Fall 2017

Webcam

Logitech HD Pro Webcam C920
> Purchase on Amazon.ca

Excerpt from: The Wire Cutter

Logitech HD Webcam C920
Logitech HD Webcam C920

After researching 19 top webcams and testing six, we think that if you need a webcam for video calls, streaming, or recording, you should get the Logitech HD Pro Webcam C920. It takes better pictures and video than any of the other models we tested, beating even newer and more-expensive models. It has sharp, 1080p video at 30 frames per second with fast autofocus and quick, accurate auto white balance; it’s simple to install and use; and at around $60 it doesn’t cost much more than lesser budget webcams.

Microphone

The Blue Yeti
> Purchase on Amazon.ca

Excerpt from: PC Gamer

Blue Yeti Microphone
Blue Yeti Microphone

There are a lot of things to like about the Blue Yeti. It’s easy to set up and has a comparably low price next to other microphones with this level of audio quality—and, of course, it sounds great. But its best trait for live streaming is its adaptability. Your distance from a mic and whether or not you are speaking directly towards it can have a massive impact on sound quality, but the Yeti performs well even under less-than-ideal conditions. The foam padding on the bottom of the base didn’t do much to deafen desk vibrations, but the shape and size of the Yeti meant I could generally find a suitable place for it without a hassle. And no matter where I put it, the Yeti performed fantastically.

Kids will shape the future of TV

Image Courtesy Kidscreen
Image Courtesy Kidscreen

TV in the 2020s may not even look like TV as we know it. Here are four ways kids’ viewing habits and expectations are set to shape the future of TV:

  1. Participation
  2. Need for 360-degree brand development
  3. Constant freshness
  4. Embracing different types of inclusivity

Research questions to consider:

  • Where is their room in your show for viewers to participate and give feedback?
  • How will audiences want to experience your content off-screen, and how can you best plant the seeds for those experiences?
  • What are the best ways for your show to stay fresh in kids’ eyes?
  • How can your content be inclusive and diverse while staying true to your story-world? Does your audience view your content as inclusive and diverse?

 

Source
http://kidscreen.com/2017/08/11/how-todays-kids-will-shape-the-future-of-tv/

August 11, 2017

 

Facebook paid to have first-rights to series

Two companies said they were paid between $10,000 to $25,000 per episode for their shows. They’ll also receive 55 percent of the ad revenue while Facebook takes the rest.

In a move that could be seen as a direct competitive move to YouTube, paid series have to debut episodes on Facebook, according to the publishers. However, they are allowed to move episodes off-platform to their own owned-and-operated players or YouTube after a certain period of time. Though Facebook was encouraging publishers to use their player off-site, the goal is to get as many people watching Facebook shows on Facebook itself, multiple sources said.

Facebook has just made a case to increase the cost of advertising on the Internet. In a brazen move the corporate behemoth started paying content creators for a limited time license to their content. In a statement

If Facebook succeeds in getting more people to watch its original series on its platform, it could help the company solve a major issue they are facing: Having too many ads. The company has acknowledged its NewsFeed is growing overstuffed with ads. If people watch shows, they’ll be spending more time on Facebook. That would allow the company to charge more for ads because users are more engaged, without having to increase the number of ads on the platform.

The Internet moves quickly.

It’s time to position.