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Facebook paid to have first-rights to series

Two companies said they were paid between $10,000 to $25,000 per episode for their shows. They’ll also receive 55 percent of the ad revenue while Facebook takes the rest. In a move that could be seen as a direct competitive move to YouTube, paid series have to debut episodes on Facebook, according to the publishers. […]

The State of Online Video Advertising 2015

Advertising agencies that specialize in online video enjoyed a pretty solid 2014. Not only were sales up, but the most talked-about advertising videos all started online. The medium gives creatives the freedom to push their ideas farther than TV ever did. So what’s ahead for 2015? More of the same, we’re pleased to say. In […]

YouTube Brass Pitch Google Preferred at Brandcast

Advertisers can zero in on the good stuff with Google Preferred, buying ads on the top five percent of YouTube’s inventory. Plus, that buy now comes with a guarantee. While other video destinations pitch their best upcoming original content in the hopes of getting advertisers to sign on, YouTube doesn’t have original content to pitch. […]

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