Easily Create Beautiful Marketing Videos

A new online video creation service is available. This changes the video creation market. While it makes it easier for small businesses to create their own marketing videos, it challenges trained video professionals and storytellers to create more value in their service.

If you want to check out the new service called Promo go to: https://slide.ly/promo
The service includes footage, music and easy to use editor,just add your message and a logo!


What are videographers, video editors and storytellers for?

To help you create custom educational, entertaining and informative videos to truly engage, empower and create value for your audience!

We live in an age where cheap quality videos are available, but they are simple. Remember to get to the point. Make your marketing video 6 seconds, any longer and you’ve lost the audience.

Do you want to engage the audience with a story, teach them a new skill or provide some valuable information?

Contact notTV
to hire a LOCAL storytelling team
and watch your community thrive.

Facebook paid to have first-rights to series

Two companies said they were paid between $10,000 to $25,000 per episode for their shows. They’ll also receive 55 percent of the ad revenue while Facebook takes the rest.

In a move that could be seen as a direct competitive move to YouTube, paid series have to debut episodes on Facebook, according to the publishers. However, they are allowed to move episodes off-platform to their own owned-and-operated players or YouTube after a certain period of time. Though Facebook was encouraging publishers to use their player off-site, the goal is to get as many people watching Facebook shows on Facebook itself, multiple sources said.

Facebook has just made a case to increase the cost of advertising on the Internet. In a brazen move the corporate behemoth started paying content creators for a limited time license to their content. In a statement

If Facebook succeeds in getting more people to watch its original series on its platform, it could help the company solve a major issue they are facing: Having too many ads. The company has acknowledged its NewsFeed is growing overstuffed with ads. If people watch shows, they’ll be spending more time on Facebook. That would allow the company to charge more for ads because users are more engaged, without having to increase the number of ads on the platform.

The Internet moves quickly.

It’s time to position.

Richard Branson, Bill Gates and Google invest in Blockchain

Image Courtesy: virgin.com
Image Courtesy: virgin.com

Excerpt from Virgin.com:

What we like is that the Blockchain team, run by co-founders Peter Smith and Nic Cary, have built a platform that will allow them to be the custodian of any digital assets should alternate use cases of blockchain technology reach critical mass.

Read the full article: https://www.virgin.com/richard-branson/investing-blockchain

Excerpt from CNBC:

The investment comes at a time of rising interest in cryptocurrencies, especially bitcoin, which recently hit a record high and has seen a massive rally since the start of the year.

Read the full CNBC News Article: https://www.cnbc.com/2017/06/22/bitcoin-wallet-startup-blockchain-raises-40-million-from-google-richard-branson.html

 

The change of the land, web development evolves.

I believe we truly are living in exponential times. And a lot of the big change to come has already started, but it’s still at a point where we don’t completely see the change. The little things, however, are making the biggest difference. Take, for instance, how websites are developed and how significantly it has changed in the last 5 years. Most people aren’t aware of how the Internet works, or how websites actually get built. But, the costs of development have dramatically dropped and the accessibility of learning programming or coding is incredible. As more and more people learn to communicate through computer language the exponential growth becomes more and more profound. We are truly in the midst of a tidal wave of change, both technologically and economically. And when such major change occurs it has a ripple effect on every other aspect of our lives, society and our culture. This is just the beginning.

Travis Cross
Founder, notTV
October 8, 2016


Excerpt from Envatotuts+:

There was a period of time, not too long ago, when PHP and its community were, for lack of better words, hated. Seemingly, the headline joke of every day was one that related to how terrible PHP was. Let’s see, what new PHP-slamming blog article will be posted today?

Yes, sadly enough, the community and ecosystem simply weren’t on the same level as other modern languages.

Yes, sadly enough, the community and ecosystem simply weren’t on the same level as other modern languages. It seemed that PHP was destined to live out its dominating lifespan in the form of messy WordPress themes.

composer_screenshot

But, then, quite amazingly, things began to change – and quickly, too. Like a witch stirring the pot, innovative new projects began popping out of nowhere. Perhaps most notable of these projects was Composer: PHP’s definitive dependency manager (not unlike Ruby’s Bundler or Node’s NPM). While, in the past, PHP developers were forced to wrangle PEAR into shape (a nightmare, indeed), now, thanks to Composer, they can simply update a JSON file, and immediately pull in their desired dependency. A profiler here, a testing framework there… all in seconds!

laravel_screenshot

In the crowded PHP framework world, just as CodeIgniter began to fizzle out, Taylor Otwell’s Laravel framework arose out of the ashes to become the darling of the community. With such a simple and elegant syntax, building applications with Laravel and PHP was – gasp – downright fun! Further, with version 4 of the framework leveraging Composer heavily, things finally seemed to be falling into place for the community.

Source: https://code.tutsplus.com/tutorials/25-laravel-tips-and-tricks–pre-92818, by

 

More than 150,000 Canadians “cut the cord” in just the last quarter

cord-cutter-hero
Image Courtesy: Techspot.com, Shuttersotck, Legion of Decency

In 2015, nearly 200,000 Canadians ditched cable television. That’s a huge increase from 2014, when barely 100,000 cut the cord.

It’s not that Canadians have stopped using phones or watching TV, of course. Instead we’re relying on smartphones and streaming content on alternative platforms, such as Netflix.

In fact, Netflix is largely responsible for the death of cable TV in Canada. Half of Canadians have tried out an alternative video service recently, according to the J.D. Power 2016 Canadian Television Provider Customer TV/ISP Satisfaction Study. 67% used Netflix, while just 16% tried Shomi and only 9% streamed on CraveTV.

According to the study, the number of connected devices per household has risen to 9.9 from 4.5 in 2015.

Netflix’s Canadian library boasts nearly 4,000 titles and almost 20% of Canadians actively use the streaming service. During peak Internet usage hours, Netflix content can account for more than one-third of traffic in Canada.

by Knowlton Thomas

Source: Tech Vibes

Netflix rolls out to 130 countries

Talk about a crowd pleaser… Netflix CEO Reed Hastings today said the streaming giant has deployed to another 130 countries, executing what he called “the birth of a new global TV network.” The crowd at his CES keynote, predictably, went wild. As expected, India and Russia were both part of the roll out and — again, as expected — China was not. At least for the moment. Hastings said Netflix would continue to explore options for deployment in the Middle Kingdom down the road. – See more at: http://www.ooyala.com/videomind/blog/netflix-launches-global-internet-tv-network

The Battle for the Living Room

Google and Sony are dark horse candidates, while Roku and TiVo don’t stand a chance. And as for Plex, it had better pray that it gets acquired. Apple, Microsoft, and Amazon are the leading contenders for the Living Room.

5483-tv-heads-1680x1050-digital-art-wallpaper

On January 14, 2016, Jason Thibeault posted an article on StreamingMedia.com

Here is a copy of that article, the original article can be found at:
http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Why-Apple-Microsoft-or-Amazon-Will-Win-the-the-Living-Room-108553.aspx

Why Apple, Microsoft, or Amazon Will Win the the Living Room
By Jason Thibeault
Posted on January 14, 2016

Apple’s recent launch of a much-revised and improved Apple TV experience brings the family room back into the spotlight, where a long-standing war has been raging. From game consoles to set-top boxes (STB) to smart apps, a host of hardware and software companies have been vying for the coveted “gateway” spot—the main device or application with which users watch their video content, whether it’s on the TV or the smartphone.

Up until now, it’s been a somewhat lopsided battle among five companies—Microsoft, Apple, Google, Sony, and Amazon. For over a decade, these contenders have been incrementally improving how well their offerings let users navigate, view, discover, and search for content. In some instances, such as with the previous generation of Apple TV, there was even connection between devices. For example, you could control the Apple TV with the Remote app on the iPhone.
But Apple isn’t the only company that’s enabling this cross-device experience. Each of these companies has made incredible improvements to its device (Xbox, PS4, Chromecast, FireTV) in order to facilitate a more agnostic approach to content consumption, which brings me to the point of this column. Why didn’t I include Roku in that mix? Or TiVo? Or any of a dozen other device manufacturers? Because, quite simply, those devices aren’t going to win this war. It’s much bigger than just a cute little black box or a software application.

It’s about a platform.

When you look at those five companies I listed, all of them do two things. First, they have a family of devices that, in some form or another, are connected to each other, whether it’s via the cloud or a direct connection, such as with the Apple Remote app and the Apple TV. Regardless, the experience crosses devices. There is no web app for Roku. There is no STB for Plex (more on them in a moment). Second, these five companies actually have a platform for media consumption that unites devices, the web, and the personal computer.

Take iTunes, for example. This software, installed on a user’s local computer and part of the iOS experience on their phones and tablets, enables users to manage their entire media library, purchase new media, and share their media. Cloud-enabled, it provides an opportunity to consume content wherever the user happens to be. The same goes for Xbox (via Xbox Live) and Amazon (via Kindle). Google and Sony? They need something to unify media across their devices—some software they can install on computers and devices. Until they have that, they’re dark horses at best. And with its cross-platform software (available on all the major devices and the web and even integrated into many network-attached storage products), so is Plex. Although I’d venture to guess Plex is more of an acquisition target than anything else. (Google and Sony, are you paying attention?) Back to the matter at hand, though, Apple has just upped the ante. Apple TV is now part of the Apple OS family. It’s integrated. Like the iPhone and iPad, it supports apps. (Plex has an app for it; Google and Sony, what are you waiting for?) Users can customize the media experience with different content owners. And don’t tell me you can’t imagine a day when the apps from content owners such as HBO and AMC will be cracked open and exposed, enabling a platform provider like Apple, or Amazon, or Microsoft, the ability to create a unifying vision of content across OTT providers. Don’t shake your head, it’s coming.

My bet? If someone (cough, cough, Google or Sony) doesn’t acquire Plex as it’s unifying platform software, Apple’s going to win this war—it has the content owner relationships, the most popular family of devices, the most robust platform. And soon? A subscription service for broadcast TV content.
Go ahead and grab your popcorn. Round 12 is just starting.

This article appears in the January/February 2016 issue of Streaming Media magazine as “In the Fight for the Family Room, the Platform Wins.”

Branded Content and Programmatic Are the Future of Online Ads

Everything else is going to disappear. A Streaming Media East panel looks at what will succeed and what’s already lost in online video advertising.

Creating work that people will pay attention to requires an entire team of people, according to the panelists in “The Future of Branded Content,” a panel held at the recent Streaming Media East conference in New York City.

How can we do work that people are going to pay attention to? That’s the question at the heart of all content, but in this case, James Del, vice president of programming at Gawker Media, was talking about the push behind brands and their thirst to create branded content.

With representatives from agencies, publishers, and platforms on the panel, the importance of collaboration was top on everyone’s mind.

“Ideas are still an endangered species,” said Jason Harris, CEO and president of Mekanism. So he said it’s important that everyone get behind whoever happens to have the best ideas, whether that’s a publisher, a marketer, a PR person, or the brand.

The panelists agreed that branded content is hardly new.

“The future of branded content looks a lot like the past of branded content, to be honest,” Del said.

Jeremy Levine, senior vice president of digital sales at Live Nation, pointed to the beginnings of soap operas when the star of the show would turn to the camera with a box of laundry detergent in her hands.

“I look at it as building from the past,” Levine said.

Greg Rivera, senior director of advertising solutions at Microsoft, said one of the main differences between the branded content of yore and today is technology and all that it makes possible. For example, Microsoft was able to partner with Paramount Pictures to promote the upcoming release of its Teenage Mutant Ninja Turtles movie by producing a downloadable game for Xbox. It used the Kinect’s motion sensor capabilities to put users in the action. It wasn’t until players made it to the second level of the game that they were reminded the movie was about to be released in theaters.

Microsoft is also a strong example of why collaboration is important. Microsoft doesn’t create content in-house. It sees itself more as a platform with big audiences and a lot of partners, and farms out most content creation to outsiders.

Branded content can threaten editorial integrity, and different organizations deal with that challenge in a variety of ways. For Gawker, the wall between church and state remains strong. It doesn’t take down old posts to make advertisers happy (as BuzzFeed has), and concentrates on building reader trust. When a brand wants to partner with Gawker, Del said, readers know they can trust that brand. When Gawker wrote a diatribe against moist wipes in the bathroom, for example, Cottonelle seized the opportunity to sponsor the post after it had been published.

Does all of this mean the banner ad is finally dead? Not quite, the panelists said. Online advertising is moving to two different extremes. On one end is the programmatic solution, and on the other is custom content. It’s everything in the middle that’s getting squeezed out.

At the end of the session one audience member asked the question on the mind of many in branded content: How can people measure ROI? Be clear about the metric being measured even before launching the campaign, Del said. Right now, it’s mostly about measuring brand lift, Levine added. But Rivera pointed out that when working with a partner like Microsoft, which has the ability to examine how people act after being exposed to a piece of branded content, it’s possible to know more about the campaign’s impact.

The long history of branded content makes one thing clear: It will continue to change in the future, but it probably isn’t going anywhere.

Source: Streamingmedia.com