Kids will shape the future of TV

Image Courtesy Kidscreen
Image Courtesy Kidscreen

TV in the 2020s may not even look like TV as we know it. Here are four ways kids’ viewing habits and expectations are set to shape the future of TV:

  1. Participation
  2. Need for 360-degree brand development
  3. Constant freshness
  4. Embracing different types of inclusivity

Research questions to consider:

  • Where is their room in your show for viewers to participate and give feedback?
  • How will audiences want to experience your content off-screen, and how can you best plant the seeds for those experiences?
  • What are the best ways for your show to stay fresh in kids’ eyes?
  • How can your content be inclusive and diverse while staying true to your story-world? Does your audience view your content as inclusive and diverse?

 

Source
http://kidscreen.com/2017/08/11/how-todays-kids-will-shape-the-future-of-tv/

August 11, 2017

 

Facebook paid to have first-rights to series

Two companies said they were paid between $10,000 to $25,000 per episode for their shows. They’ll also receive 55 percent of the ad revenue while Facebook takes the rest.

In a move that could be seen as a direct competitive move to YouTube, paid series have to debut episodes on Facebook, according to the publishers. However, they are allowed to move episodes off-platform to their own owned-and-operated players or YouTube after a certain period of time. Though Facebook was encouraging publishers to use their player off-site, the goal is to get as many people watching Facebook shows on Facebook itself, multiple sources said.

Facebook has just made a case to increase the cost of advertising on the Internet. In a brazen move the corporate behemoth started paying content creators for a limited time license to their content. In a statement

If Facebook succeeds in getting more people to watch its original series on its platform, it could help the company solve a major issue they are facing: Having too many ads. The company has acknowledged its NewsFeed is growing overstuffed with ads. If people watch shows, they’ll be spending more time on Facebook. That would allow the company to charge more for ads because users are more engaged, without having to increase the number of ads on the platform.

The Internet moves quickly.

It’s time to position.

Disney and Facebook Make Headlines in Internet Television

Disney has decided to build its own streaming platform and pulls its content from Netflix. Meanwhile, Facebook has been quietly making deals with big broadcasters such as Major League Baseball and has started to test its YouTube contender called Watch.

Read more about the Disney story at: https://www.cnbc.com/2017/08/08/disney-will-pull-its-movies-from-netflix-and-start-its-own-streaming-services.html
Read more about the Facebook story at: https://www.cnbc.com/2017/08/09/facebook-announces-watch-youtube-competitor.html

What is notTV?

What is notTV?NotTV-Logo-White_512x165

notTV is a grassroots project. It’s a contemporary, dynamic media streaming platform designed within a cooperative framework. This platform is exciting and offers a unique experience for viewers, sponsors of products and services, and content creators.

The development of notTV has been a slow and steady journey. The initial exposure will start in the form of NotNow.tv: a regularly released web series, and notRadio, a podcast with lively, entertaining and informed discussions and interviews covering topics and people from various segments of society. NotNow.tv is a tool to bring people together in our new Internet economy. It is an unprecedented beacon to guide people and encourage us to support and educate one another as we move forward into the future. NotNow.tv will generate optimism, joy and enthusiasm to help us come together at a grassroots level and build a better future.

Potential Media Merger in the U.S.

This is big news… notTV is re-inventing local television on a global scale, starting with Canada. Meanwhile, in the United States  small Cable Operators have grave concerns over a potential merger between Sinclair Broadcast Group and Tribune Media which would give Sinclair an alleged dominance over the local TV marketplace.

Image Courtesy: STEVE RUARK/AP/REX/SHUTTERSTOCK
Image Courtesy: STEVE RUARK/AP/REX/SHUTTERSTOCK

Here’s an excerpt of the article published on variety.com:

A coalition of TV and media industry entities is urging the FCC to reject Sinclair Broadcast Group’s proposed $3.9 billion acquisition of Tribune Media, arguing that the combination would give Sinclair a dangerous level of power over the local TV marketplace.

Read the story at:
http://variety.com/2017/tv/news/sinclair-tribune-merger-opponents-1202517399/

Local Matters

Radio profits in Canada increased last year.

Probably the biggest reason for this success is that you play such a crucial role at the local level, serving your individual communities. You have a huge advantage in that your stations—and your program hosts—are trusted curators of local content. Listeners turn to you not only for music they like, but also for news, weather, traffic, sports and community events.
The other big thing going for you is content made by Canadians, which you are experts in cultivating. Your businesses connect Canadians as consumers and as citizens to Canadians as creators.
Radio stations play a pivotal role in defining Canadian culture and identity by developing and promoting new talent. And Canadian content offers a prime opportunity to carve out a distinctive brand in a world that’s always on the hunt for new talent.

Stephen B. Simpson, Regional Commissioner for British Columbia and the Yukon
Canadian Radio-television and Telecommunications Commission

To the annual conference of the British Columbia Association of Broadcasters
Penticton, British Columbia
May 19, 2016

Side note: We were previously calling notTV Internet TV because that made the most sense. However, now with the rise of web series the term Web-TV seems more appropriate, because, it may make more sense to some. Although, maybe a poll will help determine what the audience thinks.

[poll id=”000001″]


 

Here’s the full transcript from Stephen B. Simpson’s speech.

Penticton, British Columbia
May 19, 2016

Stephen B. Simpson, Regional Commissioner for British Columbia and the Yukon
Canadian Radio-television and Telecommunications Commission
To the annual conference of the British Columbia Association of Broadcasters

Thank you for inviting me back to your annual conference and for giving me the chance to update you on the CRTC.
Before filling you in on our recent activities, I first want to congratulate the British Columbia Association of Broadcasters (BCAB) for nearly 70 years of service to your members. Your Association has consistently done an excellent job of promoting the interests of BC’s private broadcasters and contributing to community enhancing programs throughout the province.
Because of vertical integration, there is virtually always some matter before the Commission that involves some part of the large companies. That makes it difficult for individual licence holders to engage with Commissioners without compromising something either on our end or theirs.
It is important that radio and television broadcasters have strong and effective national and regional associations that can engage with the Commission and its staff.
That said, I can assure you that the CRTC remains fully committed to private sector radio and television and cognizant of the issues related to smaller operators. A number of the things I’ll talk about this morning underscore this point.

Radio

Let me start by focusing on radio. Congratulations to station owners in this region you’re your performance over the past year—quite the achievement, given the changes in the broadcasting industry of late.
So much has changed since the turn of the century, starting with the launch of the iPod in 2001. Satellite radio arrived in Canada a few years later and has grown ever since. In quick succession, Internet radio’s appearance sparked innovators like Pandora and Spotify. That happened around the same time that smartphones began to make their mark as source of information and entertainment. With these phones in their purses and pockets, Canadians suddenly had access to all sorts of online content on the go.
As if the technological revolution were not enough to contend with, the perfect storm really hit in late 2008 with the “Great Recession,” from which our country is still slowly recovering. No question, it has been a tough period for many in media.
So the fact that the 2015 financial results for Canadian radio stations, released by the CRTC a few weeks ago, show radio revenues remained stable over the last five years is a major accomplishment.
Revenue from local and national advertising hit $1.58 billion last year. And profits before interest and taxes increased by almost half a percent, rising to $303.4 million. Ethnic radio stations did even better, recording a 1.5% rise in revenues for the period.
Looking at the breakdown for British Columbia and the Territories, total revenues for 2015 were down about three-quarters of a percent over the previous year. But pre-tax profits were up by $2.5 million. That compares to a decline of $7.5 million in 2014. And overall profitability remained almost the same at 8.3%.
I realize these figures don’t compare with the “golden days of radio.” But I bet many other industries in Western Canada would be thrilled to report revenues and profits like these for the past year. So kudos to you for a job well done.

Radio advantages

Probably the biggest reason for this success is that you play such a crucial role at the local level, serving your individual communities. You have a huge advantage in that your stations—and your program hosts—are trusted curators of local content. Listeners turn to you not only for music they like, but also for news, weather, traffic, sports and community events.
The other big thing going for you is content made by Canadians, which you are experts in cultivating. Your businesses connect Canadians as consumers and as citizens to Canadians as creators.
Radio stations play a pivotal role in defining Canadian culture and identity by developing and promoting new talent. And Canadian content offers a prime opportunity to carve out a distinctive brand in a world that’s always on the hunt for new talent.
Half of the top 10 artists on the U.S. Billboard recently were Canadian. That’s an incredible accomplishment for our music industry.
Another important niche is cultural diversity. For instance, the Lower Mainland is one of the most multilingual and multicultural areas of the country, welcoming more than 20,000 new immigrants every year. This presents a tremendous business opportunity.
The CRTC will soon review its policy framework for ethnic radio services. As part of the review, we will ensure that the policy is responsive to changes in the demographic make-up of multicultural communities in Canada.
A further indication of this appetite for diversity is the fact that the CRTC has received 12 applications to operate radio stations serving urban Indigenous Canadians in major markets – including two applications to serve Vancouver.
We’re also pleased to see that some of you have taken advantage of our flexible approach and started to experiment with HD Radio. This technology enables a radio station to broadcast up to three additional stations of new local content on the same channel as its main signal. HD Radio has the potential to increase the diversity of radio services that Canadians receive.
All of this activity reflects both our changing society and the strength of BC’s economy, which is set to lead the provinces in economic growth again this year.

Radio’s challenge

As I see it, your issue isn’t access to world-leading talent or audiences, but the fact that music can now be packaged and delivered in countless ways. Online audio streaming services are opening the world to all kinds of new business models, rapidly changing the rules of the game for traditional broadcasters.
Regulators can’t stop this tsunami, especially when the apps driving the music world are everywhere—from the kitchen to the car.
Because it’s impossible, and not advisable, to try to protect the cultural sector from these trends even if we tried.
We recognize that creative content creates economic opportunity. And we understand that our job at the CRTC is to create the conditions that enable people like you to create—empowering you to introduce pioneering programing and business models that ensure your continued success.
The face of Canada—and its music—is changing, opening doors to new audiences and new markets, not only here at home but worldwide. Broadcasters need to be adaptable and versatile to stay ahead of the game.
For example, 60.1% of new vehicles around the world are expected to be equipped with Internet-connected systems by 2017, an increase from 11.4% just four years ago. And penetration in the US and Western Europe is projected to exceed 80% by next year.
How will you ensure that your brands stand out among the nearly limitless options out there?
National and regional associations like the BCAB have an important role to play in representing your interests—not only to government organizations like the CRTC, but also to the auto industry, device manufacturers and wireless service providers. Your associations are in the best position to ensure that over-the-air radio is easy to find on the connected car’s dashboard or that FM chips in smartphones are activated.
You’ve likely heard that the Department of Canadian Heritage has begun a significant review of Canadian content and the legislation governing the broadcasting industry. Your associations can also ensure your views are heard during this review.
Clearly, Minister Joly is looking towards the future, just as we have been at the CRTC. We have conducted major reviews to adapt our policy framework to new and emerging realities. These are linked to disruptive technologies and how Canadians are embracing them. There seems to be good alignment between the questions raised by the Minister and our own work over the last few years.

TV

What’s true for radio applies to TV too.
Putting additional pressure on broadcasters, television ad revenues have fallen sharply in recent years—in part due to competition from online businesses. According to the latest financial results, private television stations across the country brought in 2.6%, or nearly $50 million, less in revenues last year.
These shifting circumstances notwithstanding, the Commission believes profoundly that the Canadian television system should encourage the creation of compelling and diverse Canadian programming.
The importance of TV for Canadians was made abundantly clear during the Let’s Talk TV conversation. The CRTC engaged with 13,000 Canadians during the course of the review. It was during this process that we identified a number of challenges faced by television broadcasters at all levels—locally, regionally and nationally—in an increasingly fragmented media world.
More and more, Canadians are utilizing digital platforms to consume information and entertainment content—and even to broadcast their own. Canadians now have access to hundreds of television channels and countless online options, using almost any device, anywhere and at any time.
While there are diverse sources for news and information, journalists are trusted to gather and interpret the facts into coherent stories and in-depth analysis. They keep us informed and help us make sense of the world outside our doors.

Local television

Last September, we launched a review of local and community TV programming to ensure that:

  • Canadians have access to locally-produced and locally-reflective programming in a multi-platform environment
  • Both professional and non-professional producers and community members have access to the broadcasting system, and
  • Locally relevant news and information programming is produced and exhibited within the Canadian broadcasting system.

More than 2,600 Canadians provided their views on these issues, either through formal interventions or by leaving comments on our online discussion forum. This has reinforced that they care deeply about the news and information provided by the more than 85 private conventional stations and 160 community channels in their towns and cities.
Peoples’ attachment to their local TV stations was equally apparent during eight days of hearings from January 25th to February 3rd. Canadians told Commissioners they value local news for its capacity to connect them directly with their communities. Local news also helps them make sense of world events and enables them to participate in Canada’s political, economic and cultural affairs. These are strong selling points that broadcasters should be capitalizing on.
We’re still putting the final touches on our local TV decision, so I don’t have more to say on this issue for the moment. We expect to be able to announce the results in the coming weeks.

Consumer choice

Another major change on the television front as a result of Let’s Talk TV is the new basic package that costs no more than $25 per month.
Since March 1st, cable and satellite companies have been offering this package, which prioritizes locally-produced news and information programs that Canadians told the CRTC they value, along with public interest channels, like CPAC, and popular Canadian and American television shows, such as drama and comedy series.
They can then subscribe to other channels either individually OR in packages of up to 10 channels.
As of December 1st this year, channels will be offered BOTH individually AND in packages of up to 10 channels.
Canadians are pursuing these options. In the first five weeks, more than 66,000 Canadians signed up for the new basic television package. Of them, roughly one in three took advantage of the new packaging options by subscribing to individual channels, small packages or both. Some Canadians have told us that they have made changes to their television services that will enable them to save hundreds of dollars annually.
Some companies are also taking advantage of the new rules to offer consumer-friendly options that include the basic package at less than $25 per month.
The CRTC recently issued a notice inviting cable companies to submit their licence renewal applications. Part of the application process involves answering a series of questions related to the composition and pricing of basic service packages. We’re asking them to provide details on any additional products or services that consumers have to purchase to receive the basic service. They also have to include any additional terms, costs or conditions that differ from regular subscribers and explain why they’re being applied. The same questions apply to their services offered to subscribers either on a small-package or a stand-alone basis.
Despite criticisms and some media coverage to the contrary, the CRTC’s goal was never to ensure that subscribers would get more and better channels for free. We wanted to give Canadians the tools and options to find the value proposition that best meets their needs. It was a matter of offering greater choice.
The onus will be on the licensees to demonstrate how their plans comply with the CRTC’s directive. We are actively monitoring how the industry as a whole is implementing the new rules.

Adapting to change

Of course, the challenge in an age of content abundance and a world of choice is how to stand out. That’s the topic we tackled in collaboration with the National Film Board of Canada. You will likely remember that the conversation began last fall with two pre-events, one of which was held in Vancouver.
The Discoverability Summit was held over two days in Toronto last week. This event brought together experts from a variety of fields, including content creators, academics, policy makers and innovators. It gave us the opportunity to hear thought-provoking discussions and ideas on a variety of topics related to the discoverability of audiovisual content. There were a number of interesting sessions, such as on the behaviours of millennials, marketing and advertising, algorithms and viewer engagement.
I’m sure these exchanges will spark further discussions among creators in the months ahead, and possibly even new strategies, tools, business models and approaches.
Canadians create world-class content that can compete with the best that’s out there. Audiences are hungry for new and compelling shows to watch. Discoverability is all about making connections between content and audiences, and between audiences and content, in this age of abundance.

Conclusion

As I’ve noted repeatedly this morning, the options to listeners and viewers are nearly limitless today.
It’s not the 60s, the 80s, or even the new millennium anymore. The radio and TV world most of us grew up with no longer exists. Tastes and platform choices are constantly changing. So it’s now up to you to determine how best to address this 21st century reality so your businesses not only survive, but thrive.
For all the changes, the one thing that seems constant is local audiences’ loyalty to, and dependence on, local radio and television stations. So, I’m feeling optimistic for your industry. If you continue to maximize your creativity and remain responsive to the needs and interests of your local audiences, you will succeed in keeping your industry growing.
I wish you every success as you do. Thank you.

Guidelines for Social Media and Blogging

RTNDA logo

Source: RTNDA

Social media and blogs are important elements of journalism. They narrow the distance between journalists and the public. They encourage lively, immediate and spirited discussion. They can be vital news-gathering and news-delivery tools. As a journalist you should uphold the same professional and ethical standards of fairness, accuracy, truthfulness, transparency and independence when using social media as you do on air and on all digital news platforms.

Truth and Fairness

Social media comments and postings should meet the same standards of fairness, accuracy and attribution that you apply to your on-air or digital platforms.
Information gleaned online should be confirmed just as you must confirm scanner traffic or phone tips before reporting them. If you cannot independently confirm critical information, reveal your sources; tell the public how you know what you know and what you cannot confirm. Don’t stop there. Keep seeking confirmation. This guideline is the same for covering breaking news on station websites as on the air. You should not leave the public “hanging.” Lead the public to completeness and understanding.
Twitter’s character limits and immediacy are not excuses for inaccuracy and unfairness.
Remember that social media postings live on as online archives. Correct and clarify mistakes, whether they are factual mistakes or mistakes of omission.

When using content from blogs or social media, ask critical questions such as:

  • What is the source of the video or photograph? Who wrote the comment and what was the motivation for posting it.
  • Does the source have the legal right to the material posted? Did that person take the photograph or capture the video?
  • Has the photograph or video been manipulated? Have we checked to see if the metadata attached to the image reveals that it has been altered?
  • – See more at: http://www.rtdna.org/content/social_media_and_blogging#sthash.QCNHeQBr.dpuf

    RTNDA Guiding Principles

    RTNDA logo
    Source : RTNDA

    Guiding Principles:

    Journalism’s obligation is to the public. Journalism places the public’s interests ahead of commercial, political and personal interests. Journalism empowers viewers, listeners and readers to make more informed decisions for themselves; it does not tell people what to believe or how to feel.

    Ethical decision-making should occur at every step of the journalistic process, including story selection, news-gathering, production, presentation and delivery. Practitioners of ethical journalism seek diverse and even opposing opinions in order to reach better conclusions that can be clearly explained and effectively defended or, when appropriate, revisited and revised.

    Ethical decision-making – like writing, photography, design or anchoring – requires skills that improve with study, diligence and practice.

    The RTDNA Code of Ethics does not dictate what journalists should do in every ethical predicament; rather it offers resources to help journalists make better ethical decisions – on and off the job – for themselves and for the communities they serve.

    See more at: http://www.rtdna.org/content/coverage_guidelines/

    Guidelines for Balancing Business Pressures and Journalism Values

    rtnda logo
    Source: RTNDA

    The following standards should be applied to content-related decisions on air and online:

    • News operations should not show favoritism to advertisers. It should be clear to all advertisers that they have no influence over news content.
    • Professional electronic journalists should expose unethical or illegal business practices, but should not target businesses unfairly.
    • Content should be generated based on journalistic merits and not solely as an advertising vehicle.
    • The most important professional responsibility of an electronic journalist is to report the news. Everything else comes second.
    • News directors should carefully consider instances when ratings and demographics drive coverage decisions and ensure that news coverage remains journalistically sound and serves the public interest.
    • News organizations should protect the integrity of coverage against any potential conflict of interest arising from station owners’ commercial or other interests.
    • Coverage of a promotional or commercial event that an advertiser or station sponsors should be proportional to the event’s newsworthiness.
    • Stations or networks should foster a high degree of communication, collaboration, respect and trust among station leaders and staff members. Business-side managers should be encouraged to understand that journalistic independence and credibility are among the station’s most precious commodities.
    • News directors should insist that newsroom employees do not accept gifts, favors or other compensation from those who might seek to influence coverage.
    • A news operation’s online product should clearly separate commercial and editorial content and maintain the same high journalistic and ethical standards as the on-air product.
    • Professional electronic journalists should tell their audiences why and how they made decisions, especially if the public might perceive that journalistic independence has been compromised.
    • See more at: http://www.rtdna.org/content/coverage_guidelines/