Featuring Ashley Swartz, principal of the New York digital consultancy Furious Minds, and former head of the interactive television practice at Digitas. Here are some notable quotes from the video:
@5:51: “Change is afoot and we all need to get ready for it, the question is how, and I think one of the biggest topics of conversation has been that somebody is going to bear the burden. Everyone’s fighting against one another, digging their heels in. The reality is that we collectively, as an industry, within media content and advertising, all share responsibility to serve the consumer. Because at the end of the day the consumer will always outsmart us.”
@10:06 “The reality is that audience behaviour, and their consumption, is changing faster than technology providers and network operators can keep up, and that has put us all in a substantial conundrum. Advertisers don’t know where to go to reach an audience, they don’t know where the audiences are going; because, they are moving so fast and they are on so many devices. No one has really figured it out, and there are a lot of challenges that lie ahead.
@10:35 “There needs to be a sort of rally cry to innovate and not protect. We’ve learned time and time again, with the music industry as a great example, that protection as tactics do not work. Play nice boys and girls, and you will win as a result. Or you’ll blow up.”