Home Canadian Content CRTC Talk about the Transformation of Television

CRTC Talk about the Transformation of Television

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Montebello, Quebec
May 8, 2015
Jean-Pierre Blais, Chairman
Canadian Radio-television and Telecommunications Commission

Here are some interesting excerpts from this talk about the issues that matter to us and are defining the future of the television industry.

The time to change and innovate has come. Your advantageous position is your springboard to the future. As Peter Drucker said, change is an opportunity—a chance. It must be seized. And the time to do so is now.

We held Let’s Talk TV—our national conversation on the future of television. In our ever-changing world, it is key that we update the regulatory framework for television. The system will follow suit to give you the tools and opportunities to compete and showcase your talent.

So you are at a crossroads. What will you do? Will you rest on your laurels, trapped in nostalgia, glorifying the past? Or will you take advantage of your situation to forge ahead and seize this golden opportunity?

We find ourselves at a time when TV content has never been as abundant. Supported by technology that continues to amaze us every day, the world of television is transforming rapidly. Competition has flourished, and comes from all over the world. As producers, your competition is worldwide.

The Television Viewer as Emperor

People view audiovisual content at will and according to their schedules. And although content is king, the viewer is now emperor.

We are creating an environment in which Canadians watch content produced by our creators not because it is forced upon them, but because it is excellent.

It should also be noted that we are bringing about these changes in a measured and responsible manner, and that they are centered on openness, innovation and quality.

Challenges

Public broadcasters have much less flexibility than in the past. The public is demanding greater investment in health, education, infrastructure and environment. There’s no point in kidding ourselves or being nostalgic: public funding will never again be what it once was.

However, you have the means to rise above those challenges. They are all the more reason to welcome change with open arms and think globally. You are now competing with the whole world, and that opens the door to international audiences you didn’t have access to before.

Funding

Now let’s talk about the funding system for television productions, which is quite complex and consists of a combination of public and private funds. Each year, Canadian television productions receive over $4 billion in public funding.

We need more large-scale productions to be able to compete with large international productions. We believe that there would be significant benefit in pooling our resources and investing jointly in large productions to show the world what we can do.

Creating the Conditions for Success – Pilot Projects

I would like to highlight an initiative that will encourage governments and partner organizations to consider more flexible and forward-looking approaches to the production and funding of Canadian programs. The CRTC is launching two pilot projects aimed at redefining Canadian productions. We want to broaden the definition of “made by Canada” to include large-scale drama and comedy series with budgets of at least $2 million an hour, as well as series based on best-selling novels by Canadian authors. Yes, it is true that both pilot projects are directed primarily at English-language productions.

Discoverability

In this age of content abundance, a critical issue for the success of Quebec and Canadian productions is the ability to discover content. And I’m not only talking about audiences here, but the world over. Content availability is not a one-way street. How can we make sure that audiences here and abroad can find our productions?

Even if, during our recent consultations, many stakeholders acknowledged the importance of the discovery and promotion of content made by Canada, few concrete proposals have been put forward to that effect.

Therefore, this fall, the CRTC is organizing a Discoverability Summit to explore the tools that could help TV viewers find Canadian-made content in this age of abundance. The Summit will bring together leading innovators and players in the public and private sectors from here and across the world. This will not be a regulatory exercise, but rather a chance to give free reign to innovative ideas.

The Future

It is now clear that the world of broadcasting is increasingly tied to the world of telecommunications. And while some of you are nostalgic, you are missing an opportunity to shape the future.

Today, Canadians rely on their connectivity in almost every facet of their lives. It is central not only to our economy, but to our culture as well. But technology cannot accomplish its mission unless it is available, reliable, secure, neutral and affordable.

That is why we began a major proceeding in which we will review the basic services Canadians need to actively participate in the digital economy.

We are looking at telecommunications services from every angle. We are asking such questions as: “What download and upload speeds are required in this digital age? Should broadband be considered an essential basic service for all Canadians?

It goes without saying that these issues affect you directly. Your market is increasingly dependent on the ability to connect with households.

Conclusion

My message today, therefore, is that the market is wide open to you, and we would like to help you conquer it. You owe it to your faithful audience to adapt to the future. To stay fixated on the past would be to its detriment.
Certain things must come into play—including change management—that may be more challenging for some industry players than for others—particularly those who do not put in place the means to adapt. Competition is coming from all directions, but you have the tools and the talent needed to remain successful.

The time to change and innovate has come. Your advantageous position is your springboard to the future. As Peter Drucker said, change is an opportunity—a chance. It must be seized. And the time to do so is now.

Thank you.

Cathy Hubbell Cathy is a writer and the production co-ordinator for NotNow.tv. She is one of the founding members of notTV. Cathy also enjoys meditation and a good book.

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