November 6, 2014
ActiveVideo thinks this demonstrates the global potential for the technology. As the company pointed out at the time, Liberty Global could use the same virtualization to bring YouTube to its entire footprint of millions of D4A boxes throughout Europe and Latin America. And it believes that other Pay TV operators can overcome the limitations of legacy devices (unable to handle advanced user interfaces or streaming video) or device fragmentation (adding a cost burden for traditional UI/streaming app integration) and so source new content that will help to differentiate their bundle.
In its June blog, ActiveVideo declared: “We love the idea of bringing online video to STBs. However, we believe the optimal strategy is not to limit it to a few online video services or a few hundred thousand subscribers, but rather to bring all online video content to every STB worldwide.” Well, there’s nothing wrong with ambition!
YouTube is considered a complementary service to linear TV at UPC Hungary, with usage peaking at 5pm and dropping off quickly as television reaches prime time, then picking up again after 11.30pm. The cable operator says the viewing session lengths and the aggregated viewing patterns “indicate that the new service is a valued addition that complements the TV viewing experience well in most customer homes”.
“It is content that the kids are watching and it seems that it does not compete with the core broadcast proposition,” Nemani concludes. He reckons that HBO GO and Hulu are other examples of content that dovetail with what you already find on a Pay TV platform.