Read more about how CloudTV StreamCast from ActiveVideo makes it possible to deliver online content, including SVOD services, onto entire legacy populations of platform operator STBs.
Check out this year’s Connected TV World Summit, where ‘Embracing OTT on Pay TV platforms’ will be one of the themes. We will consider the rationale and best practice for a ‘super-aggregator’ offering that integrates online SVOD services and potentially content from MCNs and other Millennial-friendly content sources. The conference will assess the potential of online content of all kinds, including long-form channels that curate short-form web content, and explore how this content can be made a part of the platform experience, from both a UEX and a technical standpoint.
Other related topics at Connected TV World Summit 2015 include:
Competing for SVOD and binge-viewing
Binge-viewing is now a socially accepted phenomenon, encouraged by online SVOD services, so how do platform operators take their share of the Sunday afternoon feast? We consider the role of recommendations, search and better ‘packaging’ in surfacing content that already exists, marketing events (like Watchathon weeks) and the potential for nDVR and mega DVR drives to support a box set mentality. We consider the value of the Pay TV operator standalone online SVOD service, and monetization strategies (online subscriptions plus ad-funded bingeing in the traditional bouquet?). With more re-runs within SVOD pay walls, what does that mean for linear channels that rely on old content?
What content owners and platform operators can achieve if they adopt a ‘streaming first’ mentality. We consider how streaming can substitute broadcast TV, as evidenced by early Pay TV operator 4k strategies, the value of occasional big event STB streaming apps (e.g. Olympics) and expanded regular sports coverage. We will consider how channel owners can create online branded micro-platforms complete with all linear channels alongside on-demand, and how ‘streaming first’ can improve the user experience (from multi camera angles to customized commentary to more interactive storytelling). We will ask whether every broadcaster should create online-only shows (like news) or online-only channels as an engine for innovation.