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Linear TV’s reign may be coming to an end

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Vintage TV Broken

73% of people describe good content as something personal and relevant that relates to their passions. The new premium is about control and choice, not production values, and only 15% of people say TV must be professionally produced at all.

The makeup of TV viewing has been steadily changing for years, but recent upheavals and the traction of new services have created an entirely new landscape.

This is an excerpt from a Think With Google article published January 2022.

Another article of interest

4 ways brands are following viewers’ passions — and getting results from May 2019.

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