Television doesn’t deliver the reach it used to.

Source: Gigaom Research

Television ad spending crossed $75 billion in 2013. The core business model is in flux. As audience ratings shrink and viewers become fragmented across second and third screens television’s core deficiency of being inefficient is called to attention.

Published by

Travis Cross

Artist and Entrepreneur. Founder of

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.